Jann.com

Random Thoughts of an iOS Programmer


January 27, 2012
by jgobble
0 comments

Passikoff says several things that I am struggling to understand

Okay, regarding +jcpenney, Passikoff says several things that I am struggling to understand. When asked how he views the new +jcpenney transformation strategy, he responds: "He thinks it's a sign that the retailer, which is struggling to keep up with Macy's, Kohl's and others, is in trouble, and has been for a while." and "…It’s not a quick fix. I don’t see whatever it is."

Okay, Passikoff, DUH! That is why they are changing things!

In general, I don't trust people that have the nerve to (essentially) say: "I don't like what they are doing … but I don't know what they should do" — especially when they are in the business of knowing what to do (Marketing).

Fail! Bad interview. Wrong person to consult.

Robert Passikoff, president of loyalty marketing firm Brand Keys, doesn’t think J.C. Penney's announced plans to transform its shopping experience is enough to save the struggling retailer. Here's why…
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